Brian Yip

Hi, I’m Brian. I’ve spent the last decade helping startups figure out how to get users, keep them, and grow.

These days, I’m building Paceline Studios. We make 16:9 ads for YouTube and CTV for brands including Rocket Money, EarnIn, and Dose. We built the shop we wished we’d had at Honey, without taking a cut of ad spend.

Before Paceline, I led growth at a consumer fintech startup from its seed round through its $10.2M Series A. During that time, I helped grow the product from 5K to 350K+ users. Earlier, I joined Honey as its first offline marketing hire and was there through its $4B acquisition by PayPal. I launched influencer marketing, helped build its creator program, and formed Honey’s partnership with MrBeast. I also led marketing and brand strategy at Worklife Ventures, advised portfolio founders, and got my start at MeUndies.

Outside work, I nerd out on productivity apps, build Home Assistant automations, and take far too many videos of Walnut, my long-haired mini dachshund.